Lead Generation for Healthcare: a case study on A Medical Device Manufacturer’s Success Story

Problem

A medical device company found itself in a difficult position when confronted with an issue that is widespread in the healthcare industry: they were having trouble generating leads from hospitals and clinics. In spite of having an excellent reputation and a website that had been thoroughly optimized, the company struggled to convert prospective consumers into leads. The manufacturer, realizing the need of getting expert assistance, made the decision to collaborate with a B2B lead-generating agency.

Solution

The maker of medical devices formed a partnership with “Quick Click Contact,” a B2B lead generation service, with the goal of increasing the number of leads generated as well as the quality of those leads. In order to accomplish this goal, the agency used a wide range of strategies, such as:  

• Developing a targeted digital marketing campaign: Google and other social media platforms were included in the focused digital marketing strategy that was built by our team. This campaign was intended to contact prospective consumers via a range of online channels. This campaign’s goals were to raise awareness of the brand and educate prospective consumers about the goods and services offered by the company.

 

• Optimizing the manufacturer’s website: Our team improved the website of the company so that it would rank higher in search engines and increase conversion rates. This involved applying best practices for SEO, such as keyword research and on-page optimization, as well as enhancing the user experience of the website in order to maximize the likelihood of website visits converting into leads.

 

• Utilizing LinkedIn and other social media platforms: Our team made use of LinkedIn in addition to other social media channels in order to create leads and interact with decision-makers at healthcare businesses. This involved the creation of targeted campaigns to reach prospective consumers as well as connecting with potential customers through social media in order to create connections and generate leads.

 

• Implementing account-based marketing (ABM) strategies: Reaching major target customers was a priority for our team, therefore we deployed ABM tactics. This involved establishing a full grasp of the demands and pain points faced by particular healthcare organizations in order to produce relevant and successful campaigns. Creating customized campaigns for individual healthcare organizations was also a part of this process.

 

• Purchasing sales leads: The company partnered with “Quick Click Contact” to get generated more high-quality leads that were specific to their needs and requirements. One of the main tactics employed by our agency was delivering pre-qualified and vetted sales leads from our database. This ensured that the leads that were provided to the company were already interested in their services and had a higher likelihood of converting into customers. Our team used a combination of data research, market analysis and customer profiling to identify and attract the most relevant leads for the company. The purchased leads were also updated regularly to ensure that the contact information was accurate and up-to-date. 

 

• Creating and distributing educational content: Our team developed and disseminated instructional information about the goods and services offered by the manufacturer, such as e-books and infographics, in order to educate prospective buyers about these offerings. This material was developed with the goal of providing value to prospective customers and increasing the likelihood that those prospective customers would become leads.

Result

The collaboration produced astonishingly positive outcomes. The maker of medical equipment reported a noticeable rise in the number of leads obtained from medical facilities including hospitals and clinics, with a conversion rate of 30%. The manufacturer was able to convert these leads into a new business, which resulted in an increase in revenue over the course of the subsequent 12 months. More importantly, our agency’s campaign helped the company achieve its sales goals in only 3 months.

Conclusion

Overall, the medical equipment maker saw a significant spike in the number of high-quality leads created as a direct consequence of their collaboration with “Quick Click Contact.” The strategies employed by the agency assisted the manufacturer in achieving their sales goals and expanding their company. This case study explains how a B2B lead generation agency may assist healthcare businesses, such as a producer of medical equipment, to create leads of high quality, complete transactions, and accomplish their sales goals. An agency that specializes in lead generation may be of great assistance to the expansion and success of healthcare companies by using the appropriate strategies.