Generating High-Quality Leads for a Home Improvement Company

Problem

A home renovation company was having trouble producing enough quality leads to satisfy their sales targets and fill their pipeline. Even though they had a powerful brand and a website that was professionally built, they were having trouble reaching prospective consumers and converting them into leads. They had a hard time reaching the appropriate audience and turning those people into paying clients.

Solution

To assist in the development of more leads of greater quality, the home improvement company formed a partnership with the B2B lead-generating agency known as “Quick Click Contact.” The agency used a variety of strategies, including the following:

Developing and implementing a targeted digital advertising campaign to reach potential homeowners in key markets. This included:

Utilizing Google and Facebook Ads to reach targeted audiences with visually appealing ads that highlighted the company’s services and expertise. These ads were designed to attract homeowners who were in the market for home improvement services and were targeted to specific demographics, such as age, income, and location.

Utilizing remarketing campaigns to retarget website visitors who had previously shown interest in the company’s services. This helped to increase the chances of converting website visitors into leads by reminding them of the company’s services and expertise.

Optimizing the home improvement company’s website to improve search engine visibility and conversion rates. This included:

Implementing on-page SEO strategies such as keyword research and meta tag optimization to ensure that the website was optimized for relevant keywords and phrases that homeowners were searching for.

Off-page SEO strategies such as link building and local SEO boost the website’s visibility in search engine results pages (SERPs) and increase the chances of appearing in the top results for relevant keywords.

Creating a user-friendly and visually appealing website design that made it easy for homeowners to navigate and find the information they were looking for.

Utilizing social media platforms such as Instagram and Pinterest to connect with potential customers and generate leads. This included:

Creating visually appealing content that showcased the company’s portfolio of work and expert advice, to attract homeowners who were in the market for home improvement services.

Running social media ads that targeted homeowners in key markets. These ads were designed to attract homeowners who were in the market for home improvement services and were targeted to specific demographics, such as age, income, and location.

Implementing account-based marketing (ABM) strategies to reach key target accounts. This included:

Creating personalized marketing campaigns that were tailored to specific segments of the market, such as luxury homeowners or first-time homebuyers.

Conducting market research to understand the needs and pain points of these specific segments, and creating tailored marketing messages that spoke directly to these pain points.

Creating and distributing engaging and informative content, such as e-books and infographics, to attract and educate potential customers. This included:

Creating content that highlighted the company’s services and expertise, as well as providing tips and advice on home improvement projects.

Distributing this content through various channels such as email, social media, and the company’s website to attract homeowners who were in the market for home improvement services.

Purchasing sales leads: The company partnered with “Quick Click Contact” to get generated more high-quality leads that were specific to their needs and requirements. One of the main tactics employed by our agency was delivering pre-qualified and vetted sales leads from our database. This ensured that the leads that were provided to the company were already interested in their services and had a higher likelihood of converting into customers. Our team used a combination of data research, market analysis, and customer profiling to identify and attract the most relevant leads for the company. The purchased leads were also updated regularly to ensure that the contact information was accurate and up-to-date.

Results

The home renovation company observed a considerable rise in the number of high-quality leads produced each month as a consequence of the cooperation, with a conversion rate that was 15% higher than average. In addition, there was a rise of 55 percent in the amount of internet traffic that was sent to the company’s website, with a significant proportion of that website traffic being turned into leads. The home improvement company was able to meet its sales goals at the conclusion of the six-month term because of the assistance provided by “Quick Click Contact.” The company was able to close several deals within the first quarter of the engagement.

Conclusion

The home improvement company was able to reach its sales targets and develop its business by collaborating with a B2B lead generation agency, which allowed them to produce more high-quality leads, fill its pipeline, and boost its conversion rates.